Strategic advice for the business of building place.
From naming to launch, we shape brand strategy, identity and go-to-market execution with precision.
Fresh Powder Consulting 
HI THERE. WE’RE FRESH POWDER
When you’re looking for a consultant or fractional Chief Marketing officer for your new development project.
We’re focused on helping Real Estate developers achieve their lease up goals.
25 years of experience across every asset class.
Plug In Partner
When you’re launching a new development and need marketing firepower — but not the full orchestra.
Think of this as the sweet spot between a full-time hire and a full-blown agency. A seasoned strategist who slots in quietly, works alongside your team (or builds one for you) and moves the project from early vision to polished, market-ready brand.
Whether it’s a mixed-use master plan, a residential tower, or a downtown repositioning, we bring clarity, momentum and the kind of taste that doesn’t shout — it sells.
Been There, Branded That
From gleaming office towers to bustling retail high streets, mixed-use districts to residential high-rises — and yes, even the occasional life sciences campus with just the right shade of glass — we’ve shaped the stories behind the skyline.
We’ve worked in every major CBD in the U.S., bringing smart strategy and sharp execution to developers who need a partner that moves fast, thinks clearly and knows how to market what isn’t built yet.
Need proof? We were on the team that helped bring Amazon to Northern Virginia during the frenzied HQ2 bid. It doesn’t get more high-stakes (or more real estate) than that.
If it’s been zoned, entitled, or imagined on a napkin, chances are, we’ve branded it.
What We Do
Research & Strategy– Primary Research & Insight Discovery
– Brand Strategy & Market Positioning
– Go-To-Market Strategy & Budgeting
– Data Analysis & KPI-Driven Decision Making
Identity & Messaging– Naming & Brand Identity
– Brand Management & Reputation
– Copywriting & Tone of Voice
– Corporate Branding
– Signage & Wayfinding
Creative Development – Creative Direction & Content Creation
– Rendering Oversight
– Photography, Video & Animation
– Tech and Digital Tools
– Web Development & Digital Marketing Expertise (SEO, Social Media, Email & Content Marketing)
Sales & Marketing – Broker Materials & Pitch Decks
– Leasing & Sales Galleries
– Events
– Customer Insights & Personalization
Executional Leadership & Collaboration– Leadership & Team Management
– Effective Communication & Cross-Department Collaboration – Agency Selection & Oversight
OUR MISSION
