Why Real Estate Brands Fail in the TikTok Age (And What to Do Instead)
Just because your competition is dancing on TikTok doesn’t mean you should.
There’s a growing panic among real estate marketers that they’re falling behind if they’re not producing short-form video content. But many developers and firms are mistaking format for strategy.
Three Reasons Real Estate Brands Fail on Social:
No brand voice: every post sounds different
Trend-chasing without authenticity
Overreliance on renderings instead of real stories
What to Do Instead:
Define your voice before you define your platform
Create evergreen content that explains your vision
Use social as an amplifier, not your primary storyteller
Fresh Powder POV: Not every brand needs to go viral. But every brand needs to be unique.